Macho Ratón

Branding, Illustration
About This Project

Macho Ratón is a Nicaraguan restaurant located in Miami. Its decor and nationalism is unapologetic as the restaurant’s walls are covered from ceiling to floor in all sorts of native art and folk trinkets. Using the character of El Macho Ratón from a well-known folklore of Nicaragua that celebrates the union of the indigenous culture with the Spanish/Catholic influence, this restaurant’s branding aims to loudly declare its identity as Nica.